Analysis of markets, product concepts and licensing partners

> Feasibility
> Annual Plans
Selection of licensing partners and negotiation of agreements

> Acquisitions
> Sales
Development of strategies to enhance license relationships

> Evaluation
> Alignment
   
  Licensing can create a complex mix of rights and obligations between licensors and licensees. Developing successful license alliances requires the integration of new product development and 'business-to-business' marketing disciplines.

Goldmarks specializes in brand extension licensing and applies methodologies to improve licensing performance and ROI.

License Alignment

Strategic Planning

License Development