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Development of strategies to enhance license relationships
> Licensor
> Licensee |
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Licensing can create a complex mix of rights and obligations between
licensors and licensees. Developing
successful license alliances requires the integration of new product
development and 'business-to-business' marketing disciplines.
Goldmarks specializes in brand extension licensing and applies methodologies to improve licensing performance and ROI.
License Alignment
Strategic Planning
License Development
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