Analysis of markets, product concepts and licensing partners > Feasibility > Annual Plans Selection of licensing partners and negotiation of agreements > Licensing-in > Licensing-out Development of strategies to enhance license relationships > Licensor > Licensee       The following topics address key elements of the license development process. Agent Selection License Acquisition Criteria Licensor Readiness Licensed Product Valuation Keys to Licensing Success Product Concept Screening Category Due Diligence Contract Development Licensing Fundamentals