brand licensing services

Analysis of markets, product concepts and licensing partners

> Feasibility
> Annual Plans

Selection of licensing partners and negotiation of agreements

> Licensing-in
> Licensing-out

Development of strategies to enhance license relationships

> Licensor
> Licensee

Introduction

	Licensing Fundamentals
	Brand Extension Licensing Process
	Brand Extension Licensing Drivers
	Conventional Licensing Process

About Us

	Brand Extension Experience
	Conventional Licensing Experience
	Values

Services

	Licensor
	Licensee

Resources

	A Cure for licensing dyslexia
	Brand license alignment
	Better Brand Extension Product Screening
	Brand Extensions Thrive in Supermarkets
	How much for the brand license?
	Retailer Brand Licensing Continues to Grow

	License Alignment
	Selecting an Agent
	Key Licensee Considerations
	Licensor Readiness Test
	Keys to Licensing Success
	Product Concept Screening
	Category Market Analysis Criteria
	License Terms Criteria
	License Acquisition Criteria